I have now flow three times this year with this aircraft and in this cabin. I have flown at least 10 times before the past years. I must really tell that BA needs to work on getting service up to same level as they have on other routes.There can be huge difference in service onboard.
The two flights this year were in May to Tokyo/Haneda, a new rout for BA, a long flight with a fully booked cabin and in September I flew from Orlando, also this flight form Heathrow Terminal 5 and a fully booked cabin. First trip BA kept the high standard, second it dropped a lot..
Cabin
The Club World cabin start right in front of the mid section of the wings and ends some 10 meters in fornt of the engine. This makes this cabin on the 777 quite noisy and not a silent flight. In front the First class and behind is the economy plus section called World Traveller plus.

The configuration is 2-4-2 so BA has succeeded in squeezing quite many people in their business class. The seating is front-rear. I prefer the rear seating as it gives a more natural recline when sleeping. Sitting facing front makes the blood flow up to your head so you need extra pillows which often are not available onboard if cabin is fully booked.

I recommend the first row and window seat if a day flight and you do not need any sleep. If you are on a night flight book central seats are the vibrations and noisy of the engine on these aircraft are quite strong.

Seat
This is a front row – rear facing seat. My favorite. Lots of privacy and not people jumping over your legs. This happens though in the other seats due to the front-rear configuration.

Brisith Airways has to my opinion the most comfortable beds i have slept in when 10 km up in the air. The are large, soft and completely flat. You have also lumbar support and headrest which inflates with air to give a nice consistance. Below my feet to show you how much leg room you have.

The beds are 183cm long ! So you have plenty of space to stretch into.

When traveling with a friend/family or partner i recommend you book the 2 central seat. It is like a private room with a double bed. Comforatable, cosy, private and silent.

Now to one of the big issues British airways has and which is also important on long haul flights: The Tv screen are terrible for two reason.
1 . They are often broken (all times and most seats) so you need to block them with something to keep them in a upright position.

2. The quality of the screen is so bad you cannot read text of any kind and barely figure out what you are looking at.

Service
BA has staff which I really appreciate. Well prepared giving you a nice and warm welcome when boarding and leaving the aircraft. Often the pilot saluts you personally upon leaving the aircraft.
A glass of Champagne, juice or water, wet towel before take off…but…not always. On my flight from Orlando crew told me they were stressed with a fully booked cabin and skipped many things like wet towels, courtesy bag, earplugs etc. On my flight to Japan instead we were taken care of like children.

Food
Food is good. Presentation is good. But also here changed very much on the two routes. Haneda´s route much better quality, presentation and the staff had more courtesy in serving the meals.




Amenities
Here BA has adopted the last year a cotton shoe (?) bag instead of a small beauty case. Earplugs and eye pads are upon request. Only on the Haneda route they provide you with slippers.
Plus
-Large and long flat beds.
-Nice staff
-Good food and wine/champagne selection.
Minus
-TV screen. needs urgent updating
-Noisy cabin, especially window seats.
-Service can vary a lot depending on the route.
-No so clean cabin. Needs more cleaning between flights especially food tray, small storage tray and privacy screen between the seats.
Overall vote: 7,5 out of 10.
My wife recently flew business class from Hong Kong to London with BA. When I asked how the flight was she begged me not to make her fly BA again. Main complaint was the cramped cabin and poor seats. I have yet to build up the courage to inform her that her return trip to Kuala Lumpur is also in a 777 rather than the A380 advertised when we first booked. I had originally been excited when I heard BA was to resume flights to KL, but with my wifes bad trip and other comments on seat Guru, I think I have made an error of judgement
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